The packaging or packaging is in many cases the first contact of the customer with a product. Optimizing its design is equivalent to improving this first impression, which is decisive for sales, engagement and other relevant metrics for any brand. But what are the main elements that distinguish good packaging?
It is ergonomic
The search for an attractive and suggestive appearance should not hinder either the functionality or the ergonomics of the packaging. In order to facilitate its transport, especially if the item has a certain weight, it is recommended to implement a cord or elastic for handles – CELASTIC on the top of the box or bag in which the product in question is delivered. In addition, there are design techniques that allow this accessory to be hidden, so that the user releases the handle by applying slight tension to the cord.
Reflects corporate identity
Because talking about packaging is talking about design, the visual identity of the product and the brand must cover every inch of surface. Thus, the company’s logo, color palette, typography or slogan will be visible to the consumer at all times. Of course, integrating these components in such a way that they are attractive and natural for each product is a small art, which giants such as Apple, Microsoft or Nike take care of perfectly.
Respect the environment
More and more consumers are becoming aware of the importance of preserving the environment, and therefore brands committed to this cause should not forget it on their packaging. Opting for recyclable materials for the packaging of your product portfolio is a smart decision that will also allow you to ingratiate yourself with your customers.
It is recognizable and distinguishable from the competition
An attractive and attractive design is insufficient if it fails to differentiate itself from its direct competitors. For this reason, it is advisable to consider the aesthetics of commercial rivals’ products when customizing your own stock.